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Announcing |
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n the past most email senders have worked on the basis of simply charging for the number of emails sent – whether 10,000 or 100,000. These days we are finding that clients require greater accountability, preferably with immediate results – something of a tall order in the current economic climate. Business development is all about relationship building. It’s not about getting great results from a one off mail shot. Most advertising greats agree on one thing - that it often takes 5, 6 or even 7 ‘exposures’ to your company before a client will do business with you. Therefore, to encourage you to start building relationships with your prospects, as opposed to getting immediate gratification, we’re offering results driven marketing. We’ll undertake the main mailing at no charge to you, other than a small set up fee of just £45. The mailing can be to as few as 10,000 or as many as 100,000. Either way the set up charge remains the same. Our current price for a 100,000 mailing is £850 so you can immediately see the appeal of a results based campaign. Our approach is to undertake the mailing and then, following its completion, provide you with the full details of all those who actually opened your email flyer, as well as clicking through to your website or any other link that you provide. These people will be your core prospects to whom you can then send a regular mailing in order to start building that all important relationship. You might also start phoning them to get feedback. More |