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In the past most email senders have worked on the basis of simply charging for the number of emails sent – whether 10,000 or 100,000.
These days we are finding that clients require greater accountability, preferably with immediate results – something of a tall order in the current economic climate.
Business development is all about relationship building. It’s not about getting great results from a one off mail shot. Most advertising greats agree on one thing - that it often takes 5, 6 or even 7 ‘exposures’ to your company before a client will do business with you.
Therefore, to encourage you to start building relationships with your prospects, as opposed to getting immediate gratification, we’re offering
results driven marketing. We’ll undertake the main mailing at no charge to you, other than a small set up fee of just £45. The mailing can be to as few as 10,000 or as many as 100,000. Either way the set up charge remains the same. Our current price for a 100,000 mailing is £850 so you can immediately see the appeal of a results based campaign.
Our approach is to undertake the mailing and then, following its completion, provide you with the full details of all those who actually opened your email flyer, as well as clicking through to your website or any other link that you provide.
These people will be your core prospects to whom you can then send a regular mailing in order to start building that all important relationship. You might also start phoning them to get feedback.
Rather than sending out say 100,000 emails every 2 weeks to the same database of ‘suspects’, it makes much greater sense to send say an initial 100,000 emails, get 5,000 opens and 100 clicks, and then focus the next 2 or 3 months on building a relationship with these people given that you now have their email addresses, mailing address and phone number
If you think about it, this makes far more sense – rather than adopting what we call the “spray and pray” approach. The one exception to this would be where you have a product or service with wide appeal and which changes every other week so that the current offer is what is important (such as a new car leasing deal).
With our ‘pay only for results’ package your only upfront commitment is the initial set up fee and prepayment for a minimum number of agreed ‘opens’ in which we supply you with the records of anybody who opened your particular mailing. Any subsequent mailings can be undertaken either by us or by any other broadcaster of your choice.
The charge made for ‘opens’ will vary according to the number you wish to acquire and will generally start at around 50p for small numbers (less than 200) dropping down to as low as 15p for higher volumes. Clicks to your website will start at £5, dropping to £2 for higher which is exceptionally good value when you consider that simple PPC (such as Adwords) can cost up to £10 or more per click, and for which you get no contact information at all.
For a confidential discussion on how a results only campaign might work for your business please call Henry Newrick on 01273 719 272 or 07770 696 169. You may also return the form below. To qualify for this program your product or service must have a fairly wide appeal and each proposal is subject to approval.
Results based email marketing enquiry |
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