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Useful Articles |
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Whilst we can advise on what helps to make for a good email the ultimate responsibility for choosing such things as subject line, email content, whether to send as text or HTML, sender’s name, etc must remain with you, our client.
The wrong subject line for example can ruin an otherwise excellent email and substantially reduce the chances of it being opened. Therefore it pays to invest time studying and reading about the creation of effective emails.
We have published two short reports which can be downloaded as PDF files by clicking on the following links
Fifty Top Tips for Email Success
Fifty More Top Tips for Email Success
Another excellent publication is Bruce Brown’s The Complete Guide to E-Mail Marketing.
You might also want to check out the following websites for their extensive collections of articles on email marketing.
www.emaillabs.com
www.wilsonweb.com
www.marketingsherpa.com
www.emarketer_daily.com
www.clickz.com
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